Automated Account Opening: Smart Ways to
Grow Deposits & Increase Wallet-Share
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In the webinar, Brad Strothkamp, principle analyst at Forrester Research, and Colleen Dabbs, senior product manager at Online Resources, address industry trends and provide benefits of automated account opening, such as:
- What is the current landscape in banking and financial services for online acquisition, cross-sell and up-sell opportunities
- Why automated account opening plays a vital role in successful consumer acquisition and retention.
- How to realize the full potential and productivity gains of offering online financial services.
- What the consumer needs and expectations are when opening a new account via the online channel.
- How to implement strategic models and best practices to increase online conversion rates.
- Where the best opportunities rest to leverage online application abandonment for effective follow-up.
- Why an online communication strategy to so imperative to increase consumer touch points for new and additional products/ services.
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